A "bust down" watch, in general, refers to any timepiece where the case, bracelet, and sometimes even the dial are completely covered in diamonds. This customization is typically performed by aftermarket jewelers, often significantly increasing the value (or perceived value) of the original watch. Audemars Piguet Royal Oak models are frequently the subject of this modification due to their iconic design and inherent value. The popularity of 'bust down AP' watches stems from several factors:

  • Status Symbol: The sheer extravagance of a diamond-encrusted AP is a blatant display of wealth and success.
  • Celebrity Influence: Prominent figures in music, sports, and entertainment are frequently seen sporting these watches, driving demand.
  • Aesthetic Appeal: Many find the dazzling sparkle of a fully-iced-out watch visually appealing and a statement piece.
  • Investment Potential: While not always guaranteed, some believe customized luxury watches can hold or even increase in value over time (although aftermarket modifications can significantly affect resale value).