The 1960s saw significant advancements in watchmaking technology. Automation began to play a larger role in production, leading to greater efficiency and affordability. This period witnessed the proliferation of automatic (self-winding) movements, making them more accessible to the average consumer. Brands like Seiko and Citizen in Japan were aggressively pushing the boundaries of precision and affordability, challenging the dominance of traditional Swiss watchmakers.

Design Trends: Streamlined Aesthetics and Bold Colors

Design trends in the 1960s reflected the era's modern sensibilities. Watches became sleeker, more streamlined, and often featured minimalist dials. Bold colors and unconventional shapes started to emerge, departing from the more conservative designs of previous decades. The influence of the space race was evident in some designs, with futuristic aesthetics and space-themed names becoming popular. The '1960s watch' often embraced a cleaner look, focusing on legibility and functionality alongside style.

Materials and Manufacturing Techniques

While precious metals like gold and platinum remained popular, stainless steel gained prominence as a durable and versatile material. Improved manufacturing techniques allowed for more intricate case designs and more precise movement components. The use of acrylic crystals became widespread, offering a more shatter-resistant alternative to glass, although they were more prone to scratches. The '1960s watch' frequently utilized these new materials and techniques to offer a more modern and robust timepiece.